They Ask, You Answer By Marcus Sheridan: Book Review
Sheridan points out that the line between sales and marketing has moved. In other words, this blurry line requires businesses to understand the evolving role of marketing.
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digital marketing
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Optimize By Lee Odden: Book Review
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, by Lee Odden, provides an in-depth guide for business owners to optimize their digital
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This Is Marketing By Seth Godin: A Book Review
This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin, is an insightful analysis of the definition of marketing. In this book, Godin excels at asking
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Understanding Digital Marketing: Book Review
The world of digital media is evolving quickly. This is transforming how we access everyday information and how we communicate with one another. To simplify this phenomenon for those new
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Why Small Business Owners Must Embrace Digital or Die
The internet has provided a mechanism today for shoppers to perform “information gathering” without having to interact with a salesperson. Unsurprisingly, they have flocked to the idea of doing their own homework
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