Cover of the book Epic Content Marketing

October 14, 20190Comments

Epic Content Marketing: Book Review

About the Author Joe Pulizzi is a marketing speaker, author, and entrepreneur. He founded the Content Marketing Institute (CMI), which is the leading educational organization...

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Content Marketing

Digital Marketing Book Reviews

September 18, 20190Comments

They Ask, You Answer By Marcus Sheridan: Book Review

Sheridan points out that the line between sales and marketing has moved. In other words, this blurry line requires businesses to understand the evolving role of marketing.

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Digital Marketing Book Reviews

August 27, 20190Comments

Optimize By Lee Odden: Book Review

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, by Lee Odden, provides an in-depth guide for business owners to...

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Digital Marketing Book Reviews

August 12, 20190Comments

This Is Marketing By Seth Godin: A Book Review

This is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin, is an insightful analysis of the definition of marketing. In this book, Godin excels at...

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Cover of the book Understanding Digital Marketing featuring the quote "Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field." The front also features a graphic with a hashtag on a price tag, an eye, a silhouette of a person, a WiFi symbol on a cloud, and a location pin.

Digital Marketing Book Reviews

July 16, 20190Comments

Understanding Digital Marketing: Book Review

The world of digital media is evolving quickly. This is transforming how we access everyday information and how we communicate with one another. To simplify this phenomenon...

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