Social media is an ever-growing collection of websites and applications that enable users to create and share content or to participate in social networking.

It is an essential component of business marketing. First, social platforms help you connect with your customers. Second, it also helps you increase brand awareness. Lastly, it can even boost sales.

Here are 5 reasons why you must use it for your business.

If people don’t know about your business, they can’t become customers. Therefore, social media builds brand awareness.

It also communicates authority. A robust online presence shows you’re a legitimate business.

You can prove your company’s authenticity by allowing the company’s personality shine through online.

Social channels encourage engagement.

Social platforms provide customers with support.