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Content Marketing

Content marketing is a type of marketing that involves the creation and sharing of online material. Some examples are videos, blogs, and social media posts. These do not explicitly promote a brand but stimulate interest in its products or services.

Instead of the old marketing method of pitching products and services, content marketing takes a new approach. With content marketing, you provide the consumer with relevant and usable information. Instead of pushing products on them, you solve their problems.

The three key benefits to a sound strategy are: Increased sales, cost savings and loyal customers.

Whether you’re a seasoned marketing pro, or you’ve just begun your digital marketing training, you’ll find the information you need, right here. We have articles on how to start. There’s examples of companies who are “doing it right”. We have plenty of other helpful tips as well.

Do not delay. Explore our library of content.

The Business Of Getting Business
Content Marketing
Digital Marketing Book Reviews
Digital Marketing Training
December 4, 20200Comments

Book Review for a Digital Marketer: The Big Book of Digital Marketing

Overview & Take Away for a Digital Marketer This short 130 page publication contains a lot of good content for both Digital Marketers, beginners and Experts alike. Focusing on the fundamentals, the
by Colton Woodard
they-ask-you-answer-book-review
Content Marketing
Digital Marketing Book Reviews
September 18, 20190Comments

They Ask, You Answer By Marcus Sheridan: Book Review

Sheridan points out that the line between sales and marketing has moved. In other words, this blurry line requires businesses to understand the evolving role of marketing.
by digmarketing

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