Content marketing is a type of marketing that involves the creation and sharing of online material. Some examples are videos, blogs, and social media posts. These do not explicitly promote a brand but stimulate interest in its products or services.
Instead of the old marketing method of pitching products and services, content marketing takes a new approach. With content marketing, you provide the consumer with relevant and usable information. Instead of pushing products on them, you solve their problems.
The three key benefits to a sound strategy are: Increased sales, cost savings and loyal customers.
Whether you’re a seasoned marketing pro, or you’ve just begun your digital marketing training, you’ll find the information you need, right here. We have articles on how to start. There’s examples of companies who are “doing it right”. We have plenty of other helpful tips as well.