Overview & Take Away for a Digital Marketer
This short 130 page publication contains a lot of good content for both Digital Marketers, beginners and Experts alike.
Focusing on the fundamentals, the book paces itself in delivering important content at a speed comfortable for novice levels without losing interest for more advanced readers.
As somebody well-versed in digital marketing, I found the anecdotes quite enjoyable as I journeyed through a refresher course on Digital Marketing topics ranging from SEO to Social media ads.
Like a well trained athlete, practicing the fundamentals will always be important and typically will keep your skills sharp.
This quick read is certainly worth the time of any level Digital Marketer.
Topics Covered
DFM covers a wide range of important topics for marketing professionals to enhance their skill set with.
These topics include:
- Search Engine Optimization (SEO)
- Content Marketing
- Website Redesign
- Social Media Marketing
What is SEO?
In this publication readers will learn how Google Search, Bing, and other internet resources operate. There are plenty of funny anecdotes to keep the reading lighthearted and easy to follow despite being laden with marketing jargon.
Search Engine Optimization is described in detail with additional explanations of internet indexing and how to craft strategies to optimize search patterns.
Search intents are described as important factors for user results and are defined as the following categories:
- Navigational Searches
- Informational Searches
- Commercial Investigation
- Looking for a Purchase
More in depth teachings are given ranging from Indexing, keywords, long tail keywords, ranking, and even keyword strategies.
This short book answers the questions on how to define keyword strategy considering ecommerce as an example:
- What do you sell?
- Where do you sell it?
- How do you sell it?
- Why is your product better?
The authors drive home the key to selling online as being very clear with keyword association and also using Google’s keyword tool.
Search Engine Optimization is dependent upon understanding keywords and searches and the competitive nature of each word.
For a Digital Marketer to determine a strategy you’ll need to look at how many searches there are, how competitive each word is, and then compare with additional keyword ideas.
Then, look at the list of keywords and determine the best way to structure your website to meet how Google will index these.
Google has 4 key areas that it will search for Keywords.
A.) Page Titles
B.) H1 Tags
C.) Clean URLs
D.) Alt tags
Therefore it is important to accurately name your pages, images, alt tags, and headers.
One of the most important strategies is to capitalize on links when considering search engine optimization.
Keywords: Which Keywords Describe You?
Keyword Research Strategy is extremely important for your website to tie into searches for relevant content.
2 areas of your website pages can really determine performance:
- Titling your pages. Google picks up on changes and keywords in the title.
- Images. Alt Tags are actually quite important.
Links & Search Engine Optimization (SEO).
Google uses indexed links to find websites so it’s very important to build strong linking from reputable website sources that identify your page as a valid source of info.
Additionally, having a clean intra page index linking your content to other helpful and relevant content improves search engine functionality.
You can use a press release through a large network to create this kind of organic and trusted linking, although it could be pricey.
Other useful free linking strategies include submitting your site to directories and becoming active on industry blogs as a content writer or simply leaving useful comments with links.
Google Algorithm
Some helpful tips on ranking quality determined by Google include the following:
- Outbound & Inbound Links. Link to more references around the web.
- Engagement. How many people are visiting the site, staying, and browsing more pages?
- Bounce Rate. How fast are users heading for the exit once clicking your page?
- Social Media. Are People following, liking, sharing, and engaging with your content?
- Article Set Up: Everything needs to work smoothly for readers and be easy to follow with helpful links.
Some good tips for Digital Marketers provided are to provide links, write good and genuine content, and to use pictures and videos in addition to words.
Internationally, the SEO market may differ and you’ll need to optimize your site for Search engines such as Yandex and Baidu vs. Google.
Often, you’ll need to audit your SEO and search how you rank for your 50 top keywords.
Fix broken links, missing page titles, missing H1 tags or change nonunique titles, change URLs to make sense logically, and swap competitive keywords out for rank- able ones.
In a lot of ways, this information is similar to one of my favorite Authors Joe Manausa.
Joe has Written a Book Called The Business of Getting Business, that acts as a guide for small businesses to conquer digital marketer initiatives.
Content Marketing for a Digital Marketer
Basically, as a digital marketer, Content Marketing is taking your created content of videos, ebooks, blogs, pictures, info, webinars, etc. and syndicating it across the web to social media and more.
You can drive traffic to your website via paid search and generate sales leads and gather info on users to further follow up with engaging content across all of your brand’s platforms.
The goal of content marketing is to create a snowball effect for your website from content that people will be able to use over and over again.
Digital content can either be free or paid and each has their benefits. Many companies decide it’s best to hire in-house content creators, while others decide to rely on marketing firms.
The beauty of content marketing is giving the people who are searching for your service exactly what they want to see and then generating sales leads in return.
In order to be effective in content marketing, try to focus on the following steps:
- Understand Buyer Demand / Reasons
- Use the content you have / audit your content
- Create a content buying cycle / funnel
- Create an editorial schedule / calendar
- Get your content seen!
Web Page Design & Redesign
Having a website that is up to date and easy to use is very important in today’s market.
In short, functionality is key.
Things your website should be able to do include:
- Tracking Data of User with Google Analytics Data
- Ease of Updating
- Ability to generate leads
- Purpose is clear
- Easy to Find
A website redesign should be focused on improving performance overall other motivating factors.
It’s also great practice to ensure your website is secure and your links are safe.
Keeping content simple and easy to follow can be the most effective use of your page redesign.
Want to grow your website content and reach? You’re a Digital Marketer so consider making a blog!
You could mix it up by using e-books, blogs, photos, News Releases, Videos, Podcasts, and presentations.
Original content is the best messenger for your business or brand.
Also, ensure you have a landing page that can generate leads by offering a service or product in exchange for their contact information.
Using Metrics is the way to measure your websites performance and should be checked at least monthly. You should focus on Visitors, Leads, and Sales.
Digital Marketer Social Media Campaigns
Utilizing every social media platform increases audience reach and is a valuable tool for any business or brand.
Building an audience through social media and then further connecting them with your website content is a great way to increase sales.
Ensure that you set up your Social Media pages aesthetically, and stay current with your fan base.
A few great tips for Digital Marketers keeping a personable Social Media page include:
- Not being overly salesy.
- Utilizing great videos.
- Use easy to understand language.
- Create lists of helpful content for users to digest.
- Stay current by posting daily.
- Consider Paid Ads.
- Encourage users to like your page.
- Be mindful of times when users may be active.
Make sure you genuinely respond to your social media audience and encourage people to message you.
Try to aim for lots of good reviews!
In conclusion, social media helps you connect with current customers as well as new clients via the web.
Like this article? Consider reading this Digital Marketing Book Review!
