Sheridan points out that the line between sales and marketing has moved. In other words, this blurry line requires businesses to understand the evolving role of marketing.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, by Lee Odden, provides an in-depth guide for business owners to optimize their digital
This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin, is an insightful analysis of the definition of marketing. In this book, Godin excels at asking
The world of digital media is evolving quickly. This is transforming how we access everyday information and how we communicate with one another. To simplify this phenomenon for those new
Digital Marketing for Dummies is written with the marketer's best interests in mind. It provides a comprehensive step by step guide on how to use different digital marketing strategies to expand brand reach, increase audience engagement, and acquire and monetize customers.
Jay Baer, one of the world’s most inspirational speakers on marketing and customer service, wrote the book Youtility. His book is a New York Times Best Seller. In it, Baer
The internet has provided a mechanism today for shoppers to perform “information gathering” without having to interact with a salesperson. Unsurprisingly, they have flocked to the idea of doing their own homework