About the Author
Joe Pulizzi is a marketing speaker, author, and entrepreneur. He founded the Content Marketing Institute (CMI), which is the leading educational organization for using different forms of information
Digital Marketing for Dummies is written with the marketer's best interests in mind. It provides a comprehensive step by step guide on how to use different digital marketing strategies to expand brand reach, increase audience engagement, and acquire and monetize customers.
The internet has provided a mechanism today for shoppers to perform “information gathering” without having to interact with a salesperson. Unsurprisingly, they have flocked to the idea of doing their own homework