Permission Marketing: A Book Review
Permission Marketing is one of world-renowned author, Seth Godin’s early digital marketing books. It was first published by Simon & Schuster in 1999. Although marketing is...
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Epic Content Marketing: Book Review
About the Author Joe Pulizzi is a marketing speaker, author, and entrepreneur. He founded the Content Marketing Institute (CMI), which is the leading educational organization...
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They Ask, You Answer By Marcus Sheridan: Book Review
Sheridan points out that the line between sales and marketing has moved. In other words, this blurry line requires businesses to understand the evolving role of marketing.
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Optimize By Lee Odden: Book Review
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, by Lee Odden, provides an in-depth guide for business owners to...
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This Is Marketing By Seth Godin: A Book Review
This is Marketing: You Can’t Be Seen Until You Learn to See, by Seth Godin, is an insightful analysis of the definition of marketing. In this book, Godin excels at...
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Understanding Digital Marketing: Book Review
The world of digital media is evolving quickly. This is transforming how we access everyday information and how we communicate with one another. To simplify this phenomenon...
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Digital Marketing for Dummies: Book Review
Digital Marketing for Dummies is written with the marketer's best interests in mind. It provides a comprehensive step by step guide on how to use different digital marketing...
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Youtility: 3 Reasons Digital Marketers Must Read This Book
Jay Baer, one of the world’s most inspirational speakers on marketing and customer service, wrote the book Youtility. His book is a New York Times Best Seller. In it,...
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Why Small Business Owners Must Embrace Digital or Die
The internet has provided a mechanism today for shoppers to perform “information gathering” without having to interact with a salesperson. Unsurprisingly, they have flocked to...
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